The Engine Under the Experience
Delivering an exceptional customer experience in logistics requires more than just a portal. It demands deep technical expertise, intricate system integrations, and a relentless focus on solving the messy, unpredictable realities of fragmented logistics data.
At Logixboard, we’ve spent the past five years building not just a customer portal, but a connective layer—one that spans many back-end logistics systems and translates that raw operational data into a seamless, intuitive experience for shippers. It’s work that happens entirely behind the scenes, but the technical and operational complexity involved is staggering. The result, however, is the difference between offering a unified experience or sending customers on a scavenger hunt across multiple portals, tabs, and email threads.
This is what it really takes to transform disconnected, inconsistent logistics data into a meaningful supply chain picture for shippers—and why so few logistics service providers (LSPs) have been able to do it well.
Consolidation That Drives Real Value
“We help LSPs deliver a seamless front end to their customers, even when they have complex, fragmented back ends.”
Jared Wolff, Technical Product Manager
The Reality of Logistics Data: Fragmented and Inconsistent
The challenge starts with the data itself. LSPs and freight forwarders operate across a complex patchwork of systems: TMS platforms, WMS platforms, order management tools, customs brokerage software, trucking systems, and more. Each of these systems serves a distinct operational need, but they weren’t built to work together, much less designed with the shipper’s experience in mind.
Some systems offer modern APIs; many do not. Some systems follow clear data models; others have evolved through years of operational workarounds. And many LSPs still rely on homegrown systems cobbled together over decades, with no standard interface at all.
Logixboard’s engineering team has built direct integrations to more than a dozen systems so far, each with its own quirks, blind spots, and limitations. Along the way, they’ve built not just connectors, but an internal data modeling framework flexible enough to handle whatever comes next—without requiring a complete re-architecture every time a new system enters the picture.
Standardizing What Isn’t Standardized
“Early on, we realized no two systems speak the same language. Some follow standard structures, but many do not—especially homegrown tools. We had to create a prescriptive yet flexible schema to give us a common language, no matter the source.”
Amanda McQueen, Engineering Manager
Integration is Only Step One—Making Sense of It All is the Real Challenge
Plugging into a system is only the starting line. Understanding what the data means and how it fits into the broader supply chain story is a far more complex and nuanced challenge.
“A shipment isn’t just a shipment,” Jared explains. “It might connect to an order, a container, a customs entry, a trucking leg—and those might all live in different systems with different identifiers.”
Mapping these relationships across systems and workflows is core to Logixboard’s approach. The platform doesn’t just ingest data, it rebuilds the narrative—presenting a cohesive, shipper-friendly view, even when the underlying data is messy, incomplete, or conflicting.
Curating Clean, Contextualized Data
“The real engineering work isn’t just connecting systems—it’s curating and normalizing the data so shippers see a unified view, without ever needing to know where it came from or how messy it was.”
Amanda McQueen, Engineering Manager
A Dozen Systems, Thousands of Data Points, and Hard-Earned Expertise
As of today, Logixboard integrates directly with about a dozen logistics systems—and that number keeps growing. But the number alone doesn’t capture the full scope of the challenge. Many of these systems contain multiple complex modules, each with its own distinct workflows, data structures, and operational idiosyncrasies. These all require their own mapping, modeling, and interpretation to make the data meaningful for shippers.
That cumulative learning—earned through countless implementations—has allowed Logixboard to build flexibility into the platform. Today, adding a new integration is faster and smoother, not because the systems themselves have gotten easier, but because Logixboard’s internal model has become more resilient.
Evolving with Every System Added
“Every new module or system teaches us something about how logistics providers work, how data flows, and how shippers actually want to consume information.”
Jared Wolff, Technical Product Manager
Why This Matters for the Shipper Experience
All of this invisible work—the integrations, the modeling, the contextual mapping—is what allows Logixboard to deliver the experience shippers actually want:
- One central place to see it all, across every phase of the supply chain
- Consistent user experience, regardless of the system it came from
- Supply chain views purpose-built for shippers, whether they want to view the data based on shipments, POs, or SKUs
For shippers, this is the seamless experience they need to make their jobs easier. For LSPs, it’s a way to stand out in a competitive market and deepen their customer relationships.
The Fast Track to a Connected Experience
LSPs need to offer a seamless digital experience to stay competitive. The longer they wait to get started, the wider the gap grows between what they can offer and what their customers want. The result? A growing risk that your best customers start quietly exploring other options.
But pulling this off is far more than your everyday IT project. It requires years of up-front technical investment, specialized product design expertise, and a commitment to ongoing maintenance and innovation. And for many LSPs, their internal systems become a bottleneck.
Logixboard has spent years solving this exact problem so that LSPs don’t have to. The result is a fast track to a modern shipper experience. One that LSPs can offer today, without waiting years for internal projects to catch up.
Built to Keep Evolving
“We’ve come a long way, but there’s always more to build. Logistics keeps evolving—and LSPs can rely on us to keep up so they can focus on what they do best.”
Amanda McQueen, Engineering Manager
