MARCH 2023

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Can’t we just be friends?

Jon Bass

Business Development Regional Manager of EMEA at Logixboard

A few months ago, I had a very strange interaction on LinkedIn. Essentially the sentiment was, “Oh, you work for that side of the industry… good luck.”

And it got me thinking, why do we always seem to want to create sides?

Having worked 10 years in the traditional freight forwarding industry at companies like Kuehne + Nagel, Agility, and Uniserve, I’ve spent a lot of time inside the engine rooms of freight forwarders. After another three years at Beacon, a digital freight forwarder, I feel that I’ve gained enough experience in the two “sides” of the industry to have a pretty fair perspective on both.

There seems a real palpable desire to see tech and digital startups fail in the supply chain space, and I think that’s a real shame. Innovation in any industry should be encouraged. Whilst not all these tech disruptors are perfect or have all the answers, their very presence is helping to push things forward one way or another.

It shouldn’t be tech vs. customer service, digital vs. traditional, data vs. experience. Really, we should all be striving to give our respective customers the very best service.

There is so much we can all gain from being a little more open to working together, rather than against each other. All in all, my question is a simple one: Can’t we all just be friends?

Want to hear more? Listen to Jon discussing this topic with Zencargo’s Sam Greenhalgh on Episode #29 of What’s in the Box 🎙


Announcing a new update to the Logixboard status bar: Streamlined Shipment Filters 🚢

With this release, your customers can filter out shipments with an ETA older than 60 days so they can focus on the information that’s top of mind.

Book a demo to see it live in the platform 👨‍💻


Whitepaper: Automating freight forwarding processes in CargoWise

A training tool for freight forwarders to leverage CargoWise to automate their operations with tasks, milestones, triggers, and more 🙌


Featured blog posts


This in-depth guide to conducting supplier negotiations by Supply Chain Dive. It breaks down the process into three steps: gathering information, preparing to negotiate, and executing the discussion. Send it to your procurement team for more effective cost-cutting in the year ahead.

This FreightWaves piece on the “whys” behind this year’s continued freight broker layoffs. Editorial Director Rachel Premack calls out turning tides after a “crisis hiring” boom in 2020, international shipment challenges, and tensions between the spot and contract markets.

How advancements in tech are moving the logistics industry toward more sustainable operations. This Forbes article highlights innovations including AI-driven route optimization, predictive maintenance systems, and alternative fuels.

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